Digital Tourism Project
By the Office of Tourism and Sports, Chiang Rai Province
Currently, many countries worldwide are integrating technological innovations to support systematic tourism management. They apply digital technologies such as IoT, AI, Blockchain, and Location-Based Services to facilitate tourism activities at national and organizational levels.
These technologies are also utilized to develop tourist destinations into Smart Tourism Destinations (STD).
This involves collecting tourism-related data from all relevant destination stakeholders in a data management system, following the guidelines of the World Tourism Organization (UNWTO). The objective is to focus on developing tourism innovations that connect essential information on travel, communities, culture, and safety through a comprehensive digital system covering the entire journey.
This approach aims to make it easier for tourists and businesses to access information, create opportunities, and elevate Thailand’s tourism industry to meet global standards.